StudyCafe
Gamified productivity app
StudyCafe was a two-year project me and my team started during quarantine. Taking inspiration from the anime community, I want to create a mobile app to help college students focus on their goals, guided by anime-styled characters and gamified stories.
I created a team of 15 people, with very talented product designers, illustrators, developers, and screen-writers on our side. During the process, my role included:
- Drived product ideation, recruited talents, led software product development and pitched to over 20 investors.
- Led closed beta test strategies, grew a 200-people early users community, and earned popularity in local universities.
Artistic Directions
Users can pick virtual study buddies to study with, accomplish to-do lists, and unlock romantic stories.
In contrast to other productivity apps that cold-heartedly push users for high maintenance, we want to provide users with a warm, encouraging experience.
Mood and Tone
To make users feel relaxed and focused, we picked warm undertones for the features and virtual study space.
Character Design
We designed the characters to be competitive to goad users to study. The narrative also incorporated education’ experiences, such as college entry exams, to make it relatable to our users.
